Last week I posted a photo of my legs on Facebook. This was not my usual post and honestly, my bare legs don't 'get out' often enough for them to be frequently snapped. It was, however, for a very good cause.
My actual legs - for all the world to see!!
The 18th - 22nd of June was Just A Card Week. Just A Card is a social media initiative, created to highlight the need to support small, independent businesses, artists, makers, bakers and shops. The idea is that every purchase - even if it's just a card from an independent business means the world to the person behind it.
Each day of the week we were tasked to post on social media and image or quote relating to a suggested theme. It culminated in showing the world our 'happy dance' - you know, the one we do whenever we get a sale.
The Just A Card campaign was not just for fun, there was a serious message behind it which is so relatable in this uncertain climate. Retail is vunerable at the moment, catious consumers and rising business rates are turning our high streets into ghost towns. Independents and the big brands are forced to close or downsize as it becomes more and more unsustainable to keep the business going.
There is also this idea that online stores are the enemy - but we are not. Online independent businesses are just as vunerable and believe me, I would love to take KUKShades to the high street but I am priced out at every turn. (That's a whole other blog post for another time!)
The truth is I will never be able to compete with the £3 beach tote from Primark or supermarket fashions - and I don't want to. Firstly, because there is room for us all and secondly, I value quality over quantity and ethical production and varity over fast fashion. I have so much respect for the small indie businesses I buy from and I feel that by supporting them I am making a difference. I wouldn't be without those magnificent creative individuals that make and design what I sell.
So why did I post a picture of my legs for Just A Card week? To show you that there is a real person behind this business. A woman with integrity, passion, commitment and a family to support. I work for myself so that I am there for my children at the start and end of everyday... and days like today when my daughter sends an SOS from school because she feels unwell and I'm there, in 20 minutes without making excuses to leave work. A women who is dreaming big and who wants to make a difference, who is sometimes unsure if she can make it work. So yes... I do feel like dancing every time a sale comes in. I feel supported and it does mean the world.
So if you are visiting the Sun Room at KUKShades for the first time, THANK YOU for being here. If you have been a customer, YOU ROCK and if you just follow and like a few of my posts on social media, (of legs or anything else) even share a couple, or say hello, you are an AWSOME indivudual and have no idea of the difference you make.
Indie businesses are what will save us in this uncertain time, I truly believe that. They will pave the way and be there with colour, personality, passion, ethics and creativity when our high streets turn grey. So - support them. Remember that every small purchase of a badge, a pen, a notebook, a scarf, a beach bag or simply just a card means the world and gives a real person a reason to do a happy dance.